When you think of “working class coffee,” it’s more than a morning ritual—it’s a lifeline, a moment of calm amidst the grind. Midnight Oil Coffee, crafted with precision and grit, is brewed for those who keep the world moving: mechanics turning wrenches, firefighters answering the call, woodworkers shaping raw timber, and fishermen braving the seas. Our coffee isn’t just about caffeine; it’s a tribute to the hands that build, mend, and protect.
Why Midnight Oil Stands Apart
Midnight Oil Coffee is inspired by the rugged charm of a 1930s gas station—a place where hard work meets reliability, where every cup is like a splash of gasoline for your spirit. We’re not chasing shock and awe or fleeting trends. Our brand embodies the endurance of a well-worn wrench, the elegance of a “rusty Bugatti.” It’s about depth, character, and function—a reflection of the working-class ethos.
Our roasting process is led by Laughing Cat Coffee Roasters, a heritage roastery established in 1990 in Reno, Nevada. Under the new ownership of Steven Horn, a former entertainment industry executive, Laughing Cat has revitalized its commitment to quality and innovation. Daily Coffee News
With decades of experience and a dedication to the craft, Laughing Cat ensures that Midnight Oil Coffee doesn’t just caffeinate; it empowers. Whether you’re stepping into the garage, heading into a blazing building, or navigating open waters, this coffee keeps you going.
The Power of Working Class Coffee
What makes working class coffee different? It’s not just beans in a cup—it’s the energy that fuels long hours and endless dedication. Midnight Oil Coffee is made to be strong, smooth, and dependable, like the people it’s for.
1. Strength in Every Sip Midnight Oil Coffee doesn’t hold back. Our roasts are bold enough to jolt you into action but balanced to avoid bitterness. It’s working class coffee that works as hard as you do.
2. A Taste That’s Built to Last Forget flashy flavors and gimmicks. Midnight Oil’s blends focus on timeless quality. Every roast has been refined to perfection by Laughing Cat Coffee Roasters, ensuring consistency in every cup.
3. A Connection to the Craft Much like the mechanic who perfects an engine or the fisherman who knows the tides, our process respects tradition and craftsmanship. Midnight Oil Coffee pays homage to the working class with every batch, brewed with care and integrity.
Inspired by the Grit of the 1930s
The 1930s were a time of resilience. The Great Depression had everyone tightening their belts, and the people who thrived were those who refused to give up. Midnight Oil draws inspiration from this era, where gas stations were the heartbeat of small towns, a hub of activity for working-class heroes.
Our packaging mirrors this nostalgic grit: industrial tones, worn metals, and functional designs that feel authentic. Midnight Oil Coffee isn’t just another brand—it’s a salute to a generation that thrived through hard times with determination and grit.
What Sets Midnight Oil Apart
● Rusty Elegance: Like a vintage car that still roars down the road, our coffee combines rugged charm with high performance.
● Accessible Quality: You don’t need a barista certification to enjoy Midnight Oil. It’s working class coffee for everyone—easy to brew, easy to enjoy, no frills attached.
● Working-Class Values: Hard work, perseverance, and a commitment to quality define our ethos. We’re here for the early risers, the late-night grinders, and everyone in between.
Meet Laughing Cat Coffee Roasters: The Master Behind the Roast Every great coffee needs a great roaster, and ours is Laughing Cat Coffee Roasters. Established in 1990, Laughing Cat has been a staple in Reno’s coffee scene, recently undergoing a revitalization under the leadership of Steven Horn.
With a background in the entertainment industry and a passion for coffee, Horn has infused new life into the roastery, blending tradition with innovation.
Laughing Cat’s roasting process involves meticulous attention to detail, ensuring that each batch of Midnight Oil Coffee delivers a bold flavor and smooth finish. Their commitment to quality aligns perfectly with our mission to provide working class coffee that fuels you.
Midnight Oil: More Than Coffee
Midnight Oil Coffee is more than a beverage—it’s a movement. It’s about recognizing and celebrating the backbone of society, the people who get up early, stay up late, and put their all into every day.
We believe in working class coffee that works as hard as you do. From the first pour to the last drop, Midnight Oil fuels your fire. Whether you’re pulling a double shift or unwinding after a long day, our coffee keeps you grounded and ready for what’s next.
A Cup That Tells a Story
With every cup of Midnight Oil Coffee, you’re drinking a story of grit, determination, and passion. It’s a nod to the heritage of working-class America and a promise to keep fueling its future.
So, grab a mug, pour yourself a brew, and join the Midnight Oil family. Let’s keep the world turning, one cup at a time.
